![]() Contrast your knowledge of the business value of technology with the objectivity of seasoned IT analysts. ![]() Reduce the risk associated with your technology investment decisions.Distinguish the hype from the true drivers of a technology's commercial promise.Plateau of Productivity: Mainstream adoption starts to take off.Slope of Enlightenment: More instances of benefits start to crystallize and be understood.Trough of Disillusionment: Interest wanes as implementations fail to deliver.Peak of Inflated Expectations: Early publicity produces a number of success stories.Technology Trigger: A potential technology breakthrough kicks things off.When it comes to technology, timing is everything.The Gartner Hype Cycles provide a pictorial representation of the maturity and acceptance of technologies and applications, as well as how they are potentially relevant to solving real business problems and seizing new opportunities. But there were many attempts at smartphones before the iPhone broke through. That said, the virtual world era featured Google and Sony PlayStation, and it still didn’t manage to get off the ground. Covid was a key driver in accelerating online engagement.the need for interoperability is recognized (by content providers, if not platforms).connectivity and technology have moved on with smartphones making adoption easier.A lack of training can explain why so many companies continue to have low utilization rates. According to recent Gartner research, only 43 of marketing leaders invest in workshops and vendor training to improve their marketing team’s ability to fully utilize the martech stack. The four primary differences between virtual worlds and the metaverse are (our view, not Gartner’s): Step 6: Arm your team with the capabilities to utilize martech. Fifteen years ago, virtual worlds were a major emerging technology. And our take is the metaverse concept is not new. In fairness, web3 is just a subset of blockchain and crypto. The results from this research details where your peers are finding real business. ![]() However, web3 and the metaverse were not on the radar. The 2022-2024 Technology Adoption Roadmap harnesses the collective wisdom of IT leaders from more than 400 midsize enterprises globally across core infrastructure domains, including compute and storage, cloud, digital workplace, network, security and automation. Looking at 2021, NFTs and DID feature at the peak of the hype cycle. It’s always fun to take a peek at how Gartner’s previous predictions faired. Instead, it encourages learning, exploring and preparing. Given the length of the journey, Gartner warns corporates against committing too much to one platform. And 30% of organizations will have products and services ready for the metaverse. While it places decentralized identity (DID) and NFTs as past the peak of inflated expectations, the metaverse is still near the start of a journey of more than ten years.Įarlier this year, the research company predicted that by 2026 a quarter of people would spend at least an hour a day in the metaverse for work, shopping, education, social and entertainment. It signals upcoming technology hypes and indicates their maturity, helping leaders assess risks and early adoption benefits. One of the three featured themes was immersive experiences, including decentralized identity, the metaverse, non-fungible tokens (NFTs) and web3. This week, Gartner published its hype cycle for emerging technologies that it deems as potentially disruptive tech at an early stage of development.
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